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Launched on 27th May 2002, Aashirvaad Shudh Chakki Atta has now become No. 1 in branded packaged atta across the country. Behind every Aashirvaad pack are the Indian farmers and Aashirvaad experts who’ve made the atta with extra care. The 4-step advantage process of sourcing, cleaning, grinding ensures zero human contact with the atta. Aashirvaad prides itself in making 100% pure whole wheat atta with all its natural dietary fibres intact which ensures that you and your family receive optimum nutrition for a healthy life. Directly sourced from a wide network of Indian rural farmers, Aashirvaad Shudh Chakki Atta is Made in India. The grain produce goes through a 3-step cleaning process that ensures the best quality of wheat grains. The grains are ground using the ‘chakki-grinding’ method which makes sure that the chakki atta contains 100% Sampoorna Atta and 0% Maida. Aashirvaad ensures locking-in the highest nutritional value in the whole wheat flour. The locked-in dietary fibres and natural nutrients help in easy digestion and supporting immunity which are essential for your family’s daily intake. The dough made from this chakki atta absorbs more water which makes sure that the rotis remain softer for a longer period. You and your family can lead a fit and healthier lifestyle as you enjoy soft, fluffy and delicious rotis from this naturally protein rich whole wheat atta.
Sourcing from 6500+ Centres
Aashirvaad has 6500+ sourcing centres and a wide network of Indian rural farmers from where the finest grains are handpicked to ensure premium quality atta.
After the grains are sourced, they undergo a 3-step cleaning process to ensure that the consistency and high quality of each grain is maintained.
Traditional Chakki Like Method
Grinding the grains using the traditional ‘chakki’ method, Aashirvaad ensures that the atta contains 0% Maida and 100% Sampoorna Atta.
Aashirvaad uses a world class packaging technology which ensures zero human contact with the packs, thereby making the Atta 100% safe and tamper proof.
| ||Aahirvaad Atta with Multigrains||Aashirvaad Select Sharbati Atta||Aashirvaad Sugar Release Control Atta|
|Key Benefits||Atta with high fibre which aids digestion and ensures healthy gut||Premium quality atta made from 100% MP Sharbati Wheat – the King of Wheat.||Atta with low GI recommended for diabetics as it helps control sugar|
|Key Characteristics||The Multigrain Atta gives you the wholesome goodness of 6 grains and infuses high fibre, proteins, vitamins and minerals in your diet, so you and your family stay active, energetic and healthy.||Handpicked golden whole wheat grains of Sharbati from from Sehore, Madhya Pradesh where the fields are sun kissed to perfection and showered the right amount of rain so that rotis remain softer for longer||This atta is a blend of whole wheat and 'Natural Grain Mix' including methi and oats which ensures that the atta is rich in protein and fibre with low Glycaemic index (GI) without compromising on taste.|
Prep Time: 30 mins
Ingredients: Aashirvaad Atta - ½ cup, Almonds - ¼ cup, Aashirvaad Ghee - ¼ cup, Milk - 1 litre, Sugar - ¼ cup, Cardamom Pod Crushed - 2, Saffron - Few strands, Nuts & Raisins - Optional
Place a kadai on heat and add ghee and atta. Roast the atta until it starts turning aromatic and golden brown.
Roughly chop the almonds, add them to the atta and roast the mixture for few more minutes.
Add milk, sugar, cardamom powder and saffron.
Whisk the mixture for 5 minutes and switch off the heat.
Serve it warm with more roasted nuts and raisins on top (optional).
Crispy Masala Puri
Prep Time: 15 mins
Ingredients: 1 cup Aashirvaad atta (gehun ka atta), 1/4 tsp Aashirvaad Turmeric Powder (haldi), 1 1/2 tsp Aashirvaad Chilli Powder, 1 tbsp melted ghee, Pinch of carom seeds (ajwain), Aashirvaad Salt to taste, Oil for deep-frying
Combine all the ingredients in a bowl and knead into a stiff dough using enough water.
Cover with a lid and keep aside for 10 to 15 minutes.
Divide the dough into 20 equal portions. Roll each portion into a circle of about 75 mm. (3") diameter and nick them using a knife at regular intervals.
Repeat step 3 to make 19 more puris.
Heat the oil in a deep non-stick kadhai and deep-fry, a few puris at a time, on a medium flame till they turn crisp and golden brown in color from all the sides.
Drain on an absorbent paper. Store in an air-tight container. Use as required.
Aloo Cheese Patties
Prep Time: 30 mins
Ingredients: Mashed Potato - 400g, Grated Carrot - 100g, Aashirvaad Atta - ⅓ cup, Grated Cheese - ⅓ cup, Chopped Coriander Leaves - 2 tbsp, Chopped Curry Leaves - 2 tbsp, Aasirvaad Salt - ¾ tsp, Black Pepper - ½ tsp, Garam Masala - 1 ½ tsp, Ginger Garlic Paste - 1 tbsp, Chilli Powder - 1 tsp, Breadcrumbs - ½ cup, Oil for frying Method:
In a bowl, take the mashed potatoes and grated carrots.
To this, add chopped coriander, curry leaves, spices, salt, ginger garlic paste, cheese and atta.
Mix until everything is well combined and make balls with this mixture.
Flatten these balls with your palm and toss them in breadcrumbs.
Heat a frying pan and pour in the oil for shallow frying.
Once the oil is hot, add the patties and shallow fry them on both sides.
Take the patties out on a tissue paper. Serve them hot with ketchup and mayonnaise.
About Aashirvaad: Aashirvaad stands for purity, expert sourcing and quality and believes in giving you nothing but the best. Hence the ingredients are carefully hand-picked and processed with the same love and care with which you prepare your food. Aashirvaad has a wide range of products - atta, ghee, salt, spices and instant mixes. To lock in the freshness and nutritional quality of the products, Aashirvaad uses world class packaging technology to retain the flavour and high quality.
About ITC: ITC is one of India’s foremost companies with its presence in FMCG, Hotels, Packaging, Paperboards & Specialty Papers, Agri & IT Businesses. ITC Brands are designed and customized to delight diverse tastes, needs and lifestyles. With quality and innovation at the core along with contemporary packaging, customer insights and a formidable nationwide distribution network, ITC has been delighting millions of households every day since 1910. A brand that is made in India, for the world.